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Brand guidelines

Logos, colors, typography, and usage rules for presenting Dehurdle consistently.

Our identity

Brand description

Dehurdle is a voice practice platform. Teams rehearse sales, support, and leadership conversations with AI personas, then get a scorecard on what they said and how they said it, including speaking pace and filler words. Practice audio isn't stored after the session ends (Zero Voice Retention).

Core tagline

“Win the meeting before it starts.”

Logo configurations

Dehurdle has two logo versions. Choose the one that fits the space available.

Horizontal wordmark

Default variant for navigation bars, banners, and general documents.

Download SVG (Large)

App icon / avatar variant

For app icons, social media avatars, favicons, and small spaces.

Download SVG (Icon)

  • Logo clearspace

    Maintain a minimum margin of clear space around the logo equal to the height of the 'd' in the wordmark. This keeps the logo legible and uncluttered.

  • Logo color contrast

    Use the dark indigo logo on light backgrounds. For dark backgrounds, email reach@dehurdle.com for a light version. Do not recolor the logo.

  • Aspect ratio lock

    Always scale the logo proportionally. Do not stretch, squeeze, or distort the logo under any circumstances.

Core color system

Dehurdle's brand colors, with hex and RGB values.

  • #1D0E4A

    Brand primary

    RGB 29, 14, 74

    Deep indigo used for layout structure and dominant headers.

  • #2C167B

    Brand secondary

    RGB 44, 22, 123

    Core accent purple for links, subheaders, and branding markers.

  • #8C8EFF

    Brand accent

    RGB 140, 142, 255

    Bright lavender-blue for interactive borders, focus overlays, and badges.

  • #FFE9DB

    Brand muted

    RGB 255, 233, 219

    Warm peach used for backgrounds, hover states, and card outlines.

  • #FFB486

    Highlight background

    RGB 255, 180, 134

    Peach accent for highlight badges and emphasis.

  • #FFFBF9

    Brand background

    RGB 255, 251, 249

    Off-white default workspace canvas color.

Font families

Dehurdle uses one typeface, Neutral Sans, for all text.

  • Primary sans: Neutral Sans

    Fallback: system sans-serif

    Aa Bb Cc 123

    Used for headings, body copy, scorecard numbers, lists, data tables, and all UI controls.

  • Accent text color

    Royal Violet #2C167B

    Aa Bb Cc 123

    Used for links, active tab labels, and highlighted words. Text is always Neutral Sans.

Do's and don'ts

Follow these rules when you write about Dehurdle or use its logo.

What to do

  • Describe Dehurdle as an AI voice simulation platform for practicing workplace conversations.
  • Write Zero Voice Retention as shown. It means practice audio isn't stored after the session ends.
  • Use the exact hex values above when you reproduce Dehurdle's colors.

What to avoid

  • Do not state or imply that Dehurdle clones, stores, or sells voice recordings.
  • Do not describe Dehurdle as SOC 2 or ISO 27001 certified or aligned. Dehurdle doesn't hold any security certification.
  • Do not stretch, redraw, or change the lettering of the logo.